Fashion, as we know, is cyclical — but every now and then, a throwback era returns with more than just nostalgia. Welcome to the ‘70s Renaissance, where earthy tones, wide legs, and disco flair are reclaiming their rightful space in British wardrobes.
Forget costume-party clichés. The 2024 interpretation of seventies style is sleeker, smarter, and entirely wearable. Whether you’re strutting through Soho or popping into a gallery in Shoreditch, this trend is about vintage elegance with a modern edge — and it’s one of the most commercially exciting fashion directions we’ve seen in years.
Why Now?
In uncertain times, we tend to seek comfort — and what could be more comforting than an era known for freedom, expression, and self-discovery? The 1970s were rebellious, yet romantic. They gave us bohemia and punk, and everything in between. Today, fashion is tapping into that same spirit of liberated glamour.
But unlike its original form, the ‘70s of 2024 isn’t about excess or kitsch. It’s tailored, sophisticated, and dripping in quiet cool. Think Bianca Jagger at Studio 54, but with a sustainable twist.
Key Elements of the Trend
Let’s break it down. These are the pieces and details driving the revival:
- Flared Trousers
No longer reserved for fancy dress. Today’s flares are cut from luxurious wool blends, hugging the waist and elongating the legs. Pair with chunky heels or a pointed boot for maximum impact. - Satin Blouses with Pussy Bows
Romantic, feminine, and a little bit cheeky. Whether tucked into jeans or under a blazer, they bring softness to structured looks. - Velvet Blazers
Rich textures are everything this season, and velvet reigns supreme. A fitted blazer in deep burgundy or forest green is your shortcut to retro luxe. - Corduroy Everything
From structured trousers to pinafore dresses, corduroy adds a tactile, nostalgic warmth to every outfit. - Platform Boots
Comfortable? Surprisingly, yes. Chic? Absolutely. Platform boots in cream or tan leather are the grounding point for the whole aesthetic.
The Colour Palette
Forget the washed-out browns of your dad’s university days. This year’s ‘70s palette is rich and refined: mustard, rust, deep teal, burnt orange, olive green. These tones complement a wide range of complexions and pair beautifully with gold jewellery or tortoiseshell accessories.
It’s all about creating depth. An ochre blouse against dark denim. A chocolate roll-neck under a maroon suit. These shades live in autumn light and look even better under golden-hour skies.
How the Brits Are Styling It
There’s a certain irreverence to how we wear retro in the UK. We never take it too seriously — it’s about mixing eras, not mimicking them. A young creative in Bristol might style flared jeans with a streetwear hoodie. Meanwhile, a Notting Hill local could pair a silk halter with tailored trousers and a vintage trench.
The joy of the trend is its versatility. You can dial it up or down, depending on the day. Add oversized sunglasses and a slouchy shoulder bag for a full-throttle retro moment, or keep it pared back with modern accessories.
Icons of Inspiration
Need some visual guidance? Look to:
- Harry Styles, who’s made high-waisted flares and silky shirts a red carpet staple.
- Sienna Miller, who channels effortless boho with every outing.
- Alexa Chung, the queen of mixing vintage references with contemporary cool.
But don’t stop at celebs. British boutiques and vintage shops are full of inspiration — and treasures. Check out Beyond Retro in East London or We Are Cow in Manchester. There’s never been a better time to blend pre-loved pieces with fresh tailoring.
Brands Embracing the Revival
From high-end to high street, the 70s are back in stock:
- Reformation: Beautifully draped dresses in groovy florals.
- Sezane: The Parisian brand doing retro blouses and flared denim like no other.
- & Other Stories: Bold silhouettes, cord co-ords, and lush palettes.
- Rixo: Perfect for statement prints and disco-inspired frocks.
- Mango: Affordable pieces that nail the silhouette and vibe.
And don’t overlook British heritage brands. Barbour has tapped into vintage utility this season, while Mulberry’s saddle bags are enjoying a major resurgence.
The Feel-Good Factor
Retro fashion doesn’t just look good — it feels good. There’s a playfulness to this trend that lifts your mood the moment you slip into it. A flared trouser isn’t just stylish; it forces you to stand tall. A silk blouse doesn’t just flatter — it moves with you.
At its core, the ‘70s revival is a celebration of individuality, freedom, and bold self-expression — three things the modern British shopper craves.
Final Thought
Fashion in 2024 is not about following rules — it’s about rewriting them. And with the Retro Revival, you’re not stepping back in time, you’re stepping into a future where personal style leads the way.
So open your wardrobe, let in the flare, the velvet, and the gold. Whether you want a full Studio 54 moment or just a subtle wink to the past, now’s the time to go retro — and go bold.
